/* RESET */
* { box-sizing: border-box; }
body {
  margin: 0;
  font-family: system-ui, -apple-system, Segoe UI, Roboto, sans-serif;
  color: #141518;
  background: #fff;
  line-height: 1.6;
}

/* HEADER */
.site-header {
  position: fixed;
  top: 0;
  width: 100%;
  background: rgba(255,255,255,.85);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(0,0,0,.05);
  z-index: 10;
}
.header-inner {
  max-width: 1200px;
  margin: auto;
  padding: 18px 32px;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.logo { height: 32px; }
nav a {
  margin-left: 24px;
  text-decoration: none;
  color: #141518;
  font-weight: 600;
  opacity: .75;
}
nav a.cta { opacity: 1; }

/* BUTTONS */
.btn {
  padding: 14px 20px;
  border-radius: 14px;
  font-weight: 700;
  text-decoration: none;
  display: inline-block;
}
.primary {
  background: linear-gradient(90deg,#EB5641,#CB2A6C);
  color: #fff;
}
.ghost {
  border: 1px solid rgba(0,0,0,.15);
  color: #141518;
}

/* HERO */
.hero {
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding-top: 90px;
}
.hero-inner {
  /*max-width: 1200px; */
  margin: auto;
  padding: 80px 32px;
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 60px;
}
.hero h1 {
  font-size: clamp(44px, 5vw, 72px);
  line-height: 1.05;
  margin-bottom: 24px;
}
.hero p {
  font-size: 18px;
  max-width: 42ch;
  color: rgba(0,0,0,.7);
}
.actions { margin-top: 32px; display: flex; gap: 16px; }

/* ORBS */
.hero-visual { position: relative; }
.orb {
  position: absolute;
  border-radius: 50%;
  filter: blur(60px);
}
.orb-a {
  width: 360px; height: 360px;
  background: rgba(235,86,65,.45);
  top: 40px; left: 40px;
}
.orb-b {
  width: 320px; height: 320px;
  background: rgba(203,42,108,.35);
  bottom: 40px; right: 20px;
}

/* STATEMENT */
.statement {
  padding: 140px 32px;
  background: #fafafa;
}
.statement-inner {
  max-width: 900px;
  margin: auto;
}
.statement h2 {
  font-size: 36px;
  margin-bottom: 24px;
}
.statement .large {
  font-size: 22px;
  color: rgba(0,0,0,.7);
}

/* MOMENTS */
.moments {
  padding: 140px 32px;
}
.moments-inner {
  max-width: 900px;
  margin: auto;
}
.moment {
  margin-bottom: 80px;
}
.moment span {
  font-size: 14px;
  font-weight: 700;
  color: #CB2A6C;
  opacity: .55; 
}
.moment h3 {
  font-size: 28px;
  margin: 10px 0 14px;
}
.moment p {
  max-width: 60ch;
  color: rgba(0,0,0,.7);
}

/* CONFIDENCE */
.confidence {
  padding: 160px 32px;
  background: linear-gradient(
    180deg,
    #f6f7fb 0%,
    #ffffff 100%
  );
}

.confidence-inner {
  max-width: 1200px;
  margin: auto;
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: 90px;
  align-items: center;
}

/* ===== Visual ===== */

.confidence-visual {
  position: relative;
  height: 420px;
}

.layer {
  position: absolute;
  inset: 0;
  border-radius: 32px;
}

.layer-back {
  background: rgba(203, 42, 108, 0.08);
  transform: translate(-26px, 26px);
}

.layer-mid {
  background: rgba(235, 86, 65, 0.10);
  transform: translate(-13px, 13px);
}

.layer-front {
  background: #ffffff;
  box-shadow: 0 30px 80px rgba(16, 24, 40, 0.12);
  display: flex;
  align-items: center;
  justify-content: center;
}

/* Subtle “signal” line */
.signal-wrap {
  width: 70%;
  position: relative;
}

.signal {
  height: 2px;
  background: linear-gradient(
    90deg,
    rgba(235,86,65,0),
    rgba(235,86,65,.9),
    rgba(203,42,108,.9),
    rgba(203,42,108,0)
  );
}

.signal-muted {
  height: 1px;
  margin-top: 14px;
  background: rgba(0,0,0,.08);
}

.signal-label {
  position: absolute;
  right: 0;
  top: -22px;
  font-size: 12px;
  color: rgba(0,0,0,.45);
}


/* ===== Copy ===== */

.confidence-copy h2 {
  font-size: clamp(34px, 3vw, 44px);
  margin-bottom: 24px;
}

.confidence-copy .lead {
  font-size: 18px;
  max-width: 48ch;
  color: rgba(0,0,0,.72);
  margin-bottom: 32px;
}

.confidence-points {
  list-style: none;
  padding: 0;
  margin: 0;
}

.confidence-points li {
  position: relative;
  padding-left: 26px;
  margin-bottom: 14px;
  font-size: 15px;
  color: rgba(0,0,0,.75);
}

.confidence-points li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 9px;
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: linear-gradient(90deg,#EB5641,#CB2A6C);
}

.layer-mid {
  animation: float 12s ease-in-out infinite;
}

@keyframes float {
  0%,100% { transform: translate(-13px, 13px); }
  50% { transform: translate(-13px, 6px); }
}

/* Mobile */
@media (max-width: 900px){
  .confidence-inner {
    grid-template-columns: 1fr;
    gap: 60px;
  }

  .confidence-visual {
    height: 300px;
  }
}


/* SCOPE */
.scope {
  padding: 140px 32px;
}
.scope-inner {
  max-width: 1100px;
  margin: auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
}
.scope ul {
  padding-left: 18px;
}
.scope li {
  margin-bottom: 12px;
  font-size: larger;
}
.muted-block p {
  color: rgba(0,0,0,.65);
}

/* PRICING */
.pricing {
  padding: 140px 32px;
  background: #fafafa;
  text-align: center;
}
.pricing h2 {
  font-size: 48px;
}
.pricing p {
  color: rgba(0,0,0,.65);
  margin-top: 16px;
}

/* CONTACT */
.contact {
  padding: 160px 32px;
}
.contact-inner {
  max-width: 900px;
  margin: auto;
  text-align: center;
}

/* FOOTER */
.site-footer {
  padding: 40px;
  text-align: center;
  color: rgba(0,0,0,.5);
  font-size: 14px;
}

/* MOBILE */
@media (max-width: 900px){
  .hero-inner,
  .confidence-inner,
  .scope-inner {
    grid-template-columns: 1fr;
  }
  nav { display: none; }
}

.save-note {
  margin-top: 18px;
  font-size: 14px;
  color: rgba(0,0,0,.55);
  max-width: 46ch;
}
.what-we-do {
  padding: 140px 32px;
}

.what-inner {
  max-width: 1100px;
  margin: auto;
}

.what-we-do .intro {
  font-size: 18px;
  color: rgba(0,0,0,.7);
  max-width: 60ch;
  margin-bottom: 60px;
}

.do-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 80px;
}

.do-grid h3 {
  font-size: 20px;
  margin-bottom: 18px;
}

.do-grid ul {
  padding-left: 18px;
}

.do-grid li {
  margin-bottom: 10px;
  color: rgba(0,0,0,.75);
}

.boundary {
  margin-top: 60px;
  max-width: 70ch;
  font-size: 15px;
}

@media (max-width: 900px) {
  .do-grid {
    grid-template-columns: 1fr;
    gap: 50px;
  }
}

.nocookie-banner{
  position: fixed;
  left: 16px;
  right: 16px;
  bottom: 16px;
  z-index: 9999;
  background: rgba(255,255,255,0.95);
  border: 1px solid rgba(0,0,0,0.08);
  border-radius: 14px;
  box-shadow: 0 18px 60px rgba(0,0,0,0.10);
  backdrop-filter: blur(10px);
}

.nocookie-inner{
  display: flex;
  gap: 14px;
  align-items: center;
  justify-content: space-between;
  padding: 12px 14px;
}

.nocookie-banner p{
  margin: 0;
  font-size: 14px;
  line-height: 1.35;
  color: #222;
}

.nocookie-link{
  margin-left: 6px;
  text-decoration: underline;
}

.nocookie-close{
  flex: 0 0 auto;
  border: 0;
  border-radius: 10px;
  padding: 10px 12px;
  cursor: pointer;
  font-weight: 600;
}

/* Privacy page hidden by default */
.privacy {
  display: none;
}

/* Show privacy when navigated via hash */
body.show-privacy .privacy {
  display: block;
}

/* Optional: hide the rest of the site when privacy is active */
body.show-privacy > section:not(.privacy),
body.show-privacy > header,
body.show-privacy > footer {
  display: none;
}


.privacy{
  padding: 80px 0;
}

.privacy-inner{
  max-width: 860px;
  margin: 0 auto;
  padding: 0 20px;
}

.privacy h2{
  margin: 0 0 14px;
}

.privacy h3{
  margin: 26px 0 10px;
}

.privacy ul{
  margin: 10px 0 0 18px;
}

.privacy-note{
  margin-top: 28px;
  opacity: 0.7;
  font-size: 14px;
}
:root{
  /* Core */
  --text-dark: #111111;
  --text-muted: #5f6368;

  /* Assist-ish accents (based on your logo vibe) */
  --accent: #F05123;          /* primary: assist PPC red/orange */
  --accent-hover: #d8471f;

  /* Optional secondary (use sparingly) */
  --accent-2: #43B4E3;        /* blue (if you still want a blue option) */

  /* Background + borders */
  --bg: #ffffff;
  --bg-soft: #f6f7f9;
  --border: #e9edf2;

  /* Layout */
  --max-width: 1100px;

  /* Radius + shadow (subtle) */
  --radius: 14px;
  --shadow: 0 10px 30px rgba(17,17,17,0.06);
}


body {
  font-family: system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
  color: var(--text-dark);
  margin: 0;
  line-height: 1.6;
  background: #fff;
}

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 20px;
}


.site-header .nav-cta{
  background: var(--accent);
  color: #fff;
  padding: 10px 16px;
  border-radius: 999px;
  text-decoration: none;
  font-weight: 700;
  line-height: 1;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  white-space: nowrap;
  box-shadow: 0 10px 22px rgba(240,81,35,0.20);
}

.site-header .nav-cta:hover{
  background: var(--accent-hover);
  opacity: 1;
}

/* ================= HEADER ================= */

.site-header{
  padding: 16px 0;
  border-bottom: 1px solid var(--border);
  background: rgba(255,255,255,0.92);
  backdrop-filter: blur(10px);
}

.header-inner{
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: nowrap;            /* prevent stacking */
}

.logo a{
  display: inline-flex;
  align-items: center;
  line-height: 1;               /* avoids weird vertical spacing */
}

.logo img{
  height: 30px;
  width: auto;
  display: block;
}

.nav{
  display: flex;
  align-items: center;
  gap: 22px;
}

.nav-login{
  font-size: 14px;
  font-weight: 500;
  text-decoration: none;
  color: var(--text-muted);
  transition: color .15s ease;
}

.nav-login:hover{
  color: var(--text-dark);
}


.nav-cta{
  display: inline-flex;
  align-items: center;
  justify-content: center;
  line-height: 1;
  padding: 10px 16px;
  border-radius: 999px;
  white-space: nowrap;
}


/* ================= BUTTONS ================= */

.button{
  padding: 13px 18px;
  border-radius: 12px;
  text-decoration: none;
  font-weight: 600;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  transition: transform .12s ease, box-shadow .12s ease, opacity .12s ease, background .12s ease;
  white-space: nowrap;
}

.button.primary{
  background: var(--accent);
  color: #fff;
  box-shadow: 0 10px 22px rgba(240,81,35,0.20);
}

.button.primary:hover{
  background: var(--accent-hover);
  transform: translateY(-1px);
}

.button.secondary{
  border: 1px solid var(--border);
  background: #fff;
  color: var(--text-dark);
}

.button.secondary:hover{
  transform: translateY(-1px);
  box-shadow: var(--shadow);
}


/* mobile header */
@media (max-width: 700px){
  .header-inner{
    flex-wrap: wrap;
    gap: 12px;
  }

  .logo img{
    height: 28px;
  }

  .nav{
    width: 100%;
    justify-content: space-between;
    gap: 12px;
  }

  .site-header .nav-login{
    font-size: 14px;
  }

  .site-header .nav-cta{
    padding: 10px 14px;
  }
}


/* ================= SECTIONS ================= */

.section {
  padding: 100px 0;
}

.soft-bg {
  background: var(--bg-soft);
}

/* ================= HERO ================= */
.hero{
  background:
    radial-gradient(900px 500px at 10% 10%, rgba(240,81,35,0.10), transparent 60%),
    radial-gradient(900px 500px at 80% 30%, rgba(67,180,227,0.08), transparent 55%);
}
.hero h1{
  font-size: clamp(36px, 5vw, 58px);
  line-height: 1.06;
  margin: 0 0 18px 0;
  letter-spacing: -0.02em;
}

.hero p{
  font-size: 18px;
  color: var(--text-muted);
  max-width: 52ch;
  margin: 0;
}

.cta-group{
  margin-top: 28px;
  gap: 14px;
}

/* ================= GRID ================= */

.grid {
  display: grid;
  gap: 40px;
}

.grid-3 {
  grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
}

.card{
  padding: 26px;
  background: #fff;
  border-radius: var(--radius);
  border: 1px solid var(--border);
  box-shadow: none;
  transition: transform .12s ease, box-shadow .12s ease;
}

.card:hover{
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}

.card h3{
  margin: 0 0 8px 0;
  font-size: 18px;
  letter-spacing: -0.01em;
}

.card p{
  margin: 0;
  color: var(--text-muted);
}


/* ================= PRICING ================= */

.pricing-wrap{
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 40px;
  align-items: start;
}

.pricing h2{
  margin: 0 0 14px 0;
  font-size: 28px;
  letter-spacing: -0.02em;
}

.pricing-price{
  font-size: 56px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin: 0 0 12px 0;
}

.pricing-price span{
  font-size: 18px;
  font-weight: 700;
  color: var(--text-muted);
}

.pricing-lead{
  margin: 0 0 18px 0;
  color: var(--text-muted);
  max-width: 52ch;
}

.pricing-points{
  list-style: none;
  padding: 0;
  margin: 18px 0 0 0;
}

.pricing-points li{
  position: relative;
  padding-left: 26px;
  margin-bottom: 12px;
  color: var(--text-muted);
}

.pricing-points li::before{
  content: "•";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--accent);
  font-size: 20px;
  line-height: 1;
}


.pricing-card{
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 26px;
  box-shadow: var(--shadow);
}

.pricing-card h3{
  margin: 0 0 14px 0;
  font-size: 16px;
  letter-spacing: -0.01em;
}
/* ================= PRICING EXAMPLES ================= */

.pricing-examples{
  margin-top: 34px;
}

.pricing-examples h3{
  margin: 0 0 18px 0;
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--text-dark);
}

.example-grid{
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
  gap: 18px;
}

.example{
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 18px;
  transition: transform .12s ease, box-shadow .12s ease;
}

.example:hover{
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}

.example-price{
  font-size: 22px;
  font-weight: 800;
  color: var(--accent);
  margin-bottom: 6px;
}

.example p{
  margin: 0;
  font-size: 14px;
  color: var(--text-muted);
  line-height: 1.4;
}

.discount-chips{
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.chip{
  background: rgba(240,81,35,0.10);
  border: 1px solid rgba(240,81,35,0.18);
  color: var(--text-dark);
  padding: 10px 12px;
  border-radius: 999px;
  font-size: 14px;
  font-weight: 600;
}

.chip strong{
  color: var(--accent);
  font-weight: 800;
}

.pricing-divider{
  height: 1px;
  background: var(--border);
  margin: 18px 0;
}

.how-list{
  list-style: none;
  padding: 0;
  margin: 0;
  counter-reset: step;
}

.how-list li{
  counter-increment: step;
  margin-bottom: 18px;
  position: relative;
  padding-left: 42px;
  color: var(--text-muted);
}

.how-list li::before{
  content: counter(step);
  position: absolute;
  left: 0;
  top: 0;
  width: 28px;
  height: 28px;
  background: rgba(240,81,35,0.12);
  color: var(--accent);
  font-weight: 800;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 14px;
}

.how-list strong{
  display: block;
  color: var(--text-dark);
  font-weight: 700;
}

@media (max-width: 900px){
  .pricing-wrap{
    grid-template-columns: 1fr;
  }
  .pricing-card{ box-shadow: none; }
}


/* ================= WHAT WE HELP WITH ================= */

.help.section{
  padding: 76px 0; /* tighter than default */
}

.section-head{
  text-align: center;
  margin-bottom: 34px;
}

.section-head h2{
  margin: 0 0 10px 0;
  font-size: 28px;
  letter-spacing: -0.02em;
}

.section-head p{
  margin: 0 auto;
  max-width: 60ch;
  color: var(--text-muted);
  font-size: 16px;
}

.help-grid{
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

@media (max-width: 900px){
  .help-grid{
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 560px){
  .help-grid{
    grid-template-columns: 1fr;
  }
}


/* Card styling */
.help-card{
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 22px;
  position: relative;
  overflow: hidden;
  transition: transform .14s ease, box-shadow .14s ease, border-color .14s ease;
}

/* subtle accent strip */
.help-card::before{
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  background: linear-gradient(90deg, rgba(240,81,35,0.95), rgba(240,81,35,0.15));
}

/* icon dot (optional, keeps the look “designed”) */
.help-icon{
  width: 34px;
  height: 34px;
  border-radius: 10px;
  background: rgba(240,81,35,0.10);
  border: 1px solid rgba(240,81,35,0.18);
  display: inline-block;
  margin-bottom: 14px;
}

.help-card h3{
  margin: 0 0 8px 0;
  font-size: 18px;
  letter-spacing: -0.01em;
}

.help-card p{
  margin: 0;
  color: var(--text-muted);
  font-size: 14px;
  line-height: 1.5;
}

.help-card:hover{
  transform: translateY(-2px);
  box-shadow: var(--shadow);
  border-color: rgba(240,81,35,0.22);
}

/* ================= REVIEWS ================= */

/* ================= REVIEWS (CLUTCH) ================= */

.reviews.section{
  padding: 80px 0;
}

.reviews .section-head{
  margin-bottom: 26px; /* slightly tighter */
}

/* Make the widget feel native (no extra framing) */
.reviews-widget{
  width: 100%;
  margin-top: 26px;
}

/* Remove OUR styling from the iframe container */
.reviews-widget iframe{
  width: 100% !important;
  max-width: 100%;
  border: 0 !important;
  border-radius: 0 !important;
  box-shadow: none !important;
  background: transparent !important;
}


/* ================= FOOTER ================= */

.site-footer {
  background: var(--bg-soft);
  padding: 40px 0;
  font-size: 14px;
  color: var(--text-muted);
}

.footer-inner {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 20px;
}
.footer-links{
  margin-top: 18px;
  font-size: 13px;
  color: var(--text-muted);
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
  align-items: center;
}

.footer-links span{
  font-weight: 600;
  color: var(--text-dark);
}

.footer-links a{
  text-decoration: none;
  color: var(--text-muted);
}

.footer-links a:hover{
  color: var(--accent);
}


/* AssistPPC Promo Modal */
.ap-modal-backdrop {
  position: fixed;
  inset: 0;
  background: rgba(0,0,0,0.55);
  opacity: 0;
  visibility: hidden;
  transition: opacity 160ms ease, visibility 160ms ease;
  z-index: 9998;
}

.ap-modal {
  position: fixed;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%) scale(0.98);
  width: min(560px, calc(100vw - 32px));
  background: #fff;
  border-radius: 14px;
  padding: 22px 20px 18px;
  box-shadow: 0 20px 60px rgba(0,0,0,0.35);
  opacity: 0;
  visibility: hidden;
  transition: opacity 160ms ease, visibility 160ms ease, transform 160ms ease;
  z-index: 9999;
}

.ap-modal.is-open,
.ap-modal-backdrop.is-open {
  opacity: 1;
  visibility: visible;
}

.ap-modal.is-open {
  transform: translate(-50%, -50%) scale(1);
}

.ap-modal-close {
  position: absolute;
  top: 10px;
  right: 12px;
  border: 0;
  background: transparent;
  font-size: 28px;
  line-height: 1;
  cursor: pointer;
  padding: 6px 8px;
}

.ap-modal-title {
  margin: 0 0 10px;
  font-size: 22px;
}

.ap-modal-desc {
  margin: 0 0 16px;
  font-size: 15px;
  line-height: 1.45;
  opacity: 0.9;
}

.ap-modal-actions {
  display: flex;
  gap: 10px;
  align-items: center;
  flex-wrap: wrap;
}

.ap-modal-cta {
  display: inline-block;
  padding: 12px 14px;
  border-radius: 10px;
  text-decoration: none;
  font-weight: 700;
  border: 1px solid rgba(0,0,0,0.12);
}

.ap-modal-secondary {
  padding: 12px 14px;
  border-radius: 10px;
  background: transparent;
  border: 1px solid rgba(0,0,0,0.12);
  cursor: pointer;
}

.ap-modal-fineprint {
  margin: 12px 0 0;
  font-size: 12px;
  opacity: 0.7;
}

/* Respect reduced motion */
@media (prefers-reduced-motion: reduce) {
  .ap-modal, .ap-modal-backdrop { transition: none; }
}


.wa-widget {
  position: fixed;
  right: 16px;
  bottom: 16px;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: #25D366;
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 6px 20px rgba(0,0,0,0.25);
  z-index: 999;
  text-decoration: none;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.wa-widget:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 24px rgba(0,0,0,0.3);
}

/* Desktop hide */
@media (min-width: 768px) {
  .wa-widget {
    display: none;
  }
}