Google Tag Manager
A Tag Manager container you can actually understand
Years of agencies, plugins and quick fixes leave most containers full of tags nobody can explain. We audit, tidy and rebuild them so every tag has a reason, and nothing fires that shouldn't.
5.0 on Clutch · 18 verified reviews
Problems we fix
Tags nobody can explain
Old agency tags, abandoned pixels and test tags still firing on every page.
Triggers firing too early
Conversions on button clicks and page loads rather than confirmed success.
Hard-coded duplicates
Tags in the site code and in GTM, so everything counts twice.
No dataLayer
Tracking scraped from the page, so it breaks whenever the design changes.
Consent ignored
Tags firing before people have agreed, or not at all after they have.
No version history
Unnamed versions and direct publishes, so nobody knows what changed.
What the work involves
- Container audits and clean-ups
- dataLayer specifications for your developer
- Form tracking that fires only on confirmed submission
- Consent-aware tag setup
- Naming conventions and version notes so changes can be rolled back
How it's priced
Most jobs are estimated in hours before we start. Small fixes are billed in 30-minute increments.
Everything is billed at the same £75 hourly rate, cheaper in blocks. No retainer, no contract, and everything is built in your own accounts. See pricing.
Who you'll actually work with
Done by a specialist, not passed to a junior
You deal with the same senior specialist every time, whether that's a 30-minute fix or ten hours a month of support. That's the point of working this way: the experience, without paying for the layers around it.
- 15+ years in Google Ads, Merchant Center and analytics
- GA4, GTM, server-side tagging and conversion APIs
- White-label tracking work for agencies, plus direct clients
Google Tag Manager questions
Can you tidy our container without breaking anything?
Yes. Changes are built and tested in preview, published as named versions, and checked against live data, so anything can be rolled back.
Do we need a developer?
Only if the site needs to send extra data through the dataLayer. We write exactly what's needed and test it once it's live.
Do you work in server-side GTM too?
Yes. See server-side tracking.
Get it looked at
A £75 tracking health check will show you where the problems are and what to fix first.
Or email hello@assist-analytics.com